‘She’s just choking on the long tail’
By Francis Moran
Although I am utterly persuaded of the efficacy of new and social media as potent marketing, communications, outreach and customer service channels, I am also utterly persuaded that far too many so-called social media marketers are, quite simply, drowning in the Kool-Aid.
An early indication of this social media myopia became apparent in a conversation I had a year or so back with one of these self-styled new media gurus. She and I got into a discussion one evening about the value of social media channels. Her argument was that any and every new media channel trumped any and every so-called old media channel; that this new media model had completely disrupted the old media model.
