Gamification: The new marketing frontier
By Alexandra Reid
I know what you’re thinking because it’s what I was thinking before I went to Social Media Breakfast yesterday: “What the heck does the gaming industry have to do with marketing?” Coming out of the event, I am not only intrigued by the psychology of “gamification,” the tactics of engagement and how it could be incorporated into a marketer’s communications strategy, I am also convinced that it will play an increasingly important role in how businesses attract, cultivate and retain brand enthusiasts over the coming years.
First, what is “gamification?”
According to David Nicholson, former VP of product development at Power Change and host of yesterday morning’s event, “Gamification is all about modifying people’s behaviour.” Incorporating this tactic into a business strategy can increase retention, virility and engagement of a community around a brand.
