It’s not easy being a marketer
By Francis Moran
When I launched this blog a little over six weeks ago, I said that I wanted to overturn the myths that surround the marketing of new technology products and services. I acknowledged at the time that many engineering-focused executive teams at technology ventures are leery of what they see as the black art of marketing. I also said I can forgive them for their skepticism — after all, as I wrote then, we marketers don’t do a good enough job of demonstrating just how marketing works and why they should invest in it — but I have a tougher time forgiving others who have weighed in over the past couple of weeks with simplistic and downright erroneous comments against marketing.
The worst part is, many of these insults were self-inflicted injuries inflicted on the marketing profession by some of its own.
