The leading news release solution
By Linda Forrest
Francis has always been a stickler about not filling client releases with meaningless buzzwords, and rightly so. There are some words and phrases used to market technology that are overused and virtually meaningless. Chief on this list? “Solution.” His dislike for this word is well documented – even on this blog, in this earlier post.
Every time the word “solution” is suggested — and it is suggested almost every time — I implore the workshop participants to imagine the word doesn’t exist. “Now,” I ask them,” What is it that you actually do?” The answers immediately get much sharper and focused and far more meaningful.
