PR lessons from Playbook
By Linda Forrest
Happy Playbook release day, everyone! Today is the fateful day when Canada’s own Research in Motion begins selling its long awaited Playbook tablet. You might have heard that this was coming, as the media has been very hungry for news on tablets set to compete with iPad; it’s a topic we’ve covered here as well. You might also have heard that RIM has had a series of PR, well, disasters leading up to this release: from on-camera CEO breakdowns, to a cavalcade of bad reviews that suggest the product is not yet ready for market. What should have been an exciting and positive time has instead become a challenging time poised to test the mettle of the company and affect its long-term reputation in a highly competitive marketplace.
The recent PR missteps have been documented extensively elsewhere so rather than repeat them here in-depth, let’s look at the Playbook story as a whole and see what lessons can be learned for other companies bringing technology to market.
