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How to define, embrace and lever your startup DNA

As part of our ongoing series examining the ecosystem necessary to bring technology to market, we asked serial entrepreneur Jason Flick to share some of his insights on getting technology to market. This is the second of his commentaries and we welcome your feedback.

By Jason Flick

As I mentioned in my last post, startups don’t have a common culture. This is a myth that’s been created, perhaps intentionally, by the 95 percent of people who’ve never worked for a startup.

Who would want to search out and work for a company that can’t pay much, if anything, in salaries, expects you to work 12-hour days and in the end, has a 50 percent chance of failure? Over the past 21 years I have created four startups, been employed by five others, and mentored and worked with nearly 100. None of them has fit this mould, or any other.

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