For business, the social media honeymoon is over
By Linda Forrest
Thanks to the Duke and Duchess of Cambridge for inspiring the title of this post; much to the chagrin of my colleagues, I was quite excited about the wedding, hence the title. In all seriousness, when this last week’s many news events – the royal wedding, Osama bin Laden’s demise, and the Canadian election – were taking place, social media took centre stage, eclipsing traditional media as the place that consumers turn towards for news as it happens. As Brian Solis said earlier this week, news no longer breaks, it Tweets.
As Twitter continues to make inroads into the mainstream, especially as a channel for breaking news, I thought it pertinent to check on the status of Twitter and the rest of the popular social media tools in the business world.
Based on my findings, I can say with confidence, the honeymoon is definitely over.
