What’s in a startup’s name? A lesson in tough changes from Tara Hunt of Buyosphere
By Alexandra Reid
Startup entrepreneurs have a lot on their plate already without having to decide on a fabulous name. And who cares about the name anyway? You can always change it later. Surely angel investors don’t care about it. All they care about a business model that will turn them a profit. And even if they hate the name, you can change it once you’ve received their investment to keep them happy, right?
Sure, this works, but it isn’t in your startups’ best interest. Settling on a bad name can damage your brand, jeopardize investment opportunities and discourage customer support. Author, speaker and CEO of Buyosphere, Tara Hunt, went through this rather chagrining experience last year when her company’s original name, Shwowp, was dubbed the Worst Brand Name of 2010.
