We Bring Technology to Market.

I see, time and time again, in professional articles and blog posts and hear in every day conversations the misuse of the terms marketing and public relations, and it annoys me.

But I admit I am not entirely innocent either. It’s really easy to mix up these two terms because they are complementary fields that share so many similarities. They are both public facing, require many of the same skill sets and share some methods of media and public engagement. However, it is important to understand that their goals and processes for reaching these goals are distinct.

Boiled down to its bare bones, the answer is quite simple. The goal of marketing is to determine the customers that a company should sell to and to devise a strategy on how to reach them. PR involves creating a purpose-driven, active dialogue with a target audience, whether it’s potential customers, employees or stakeholders, with the goal of developing visibility and a positive corporate image and reputation by relating it to its interest groups.

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