How to track social media efforts and reach your benchmarks on a startup budget
By Alexandra Reid
As in all marketing efforts, establishing benchmarks and measuring metrics in social media are fundamental to determining success.
Benchmarks are the standards against which all measurements and metrics are measured. In order to determine if a social media strategy is effective, businesses must establish their desired outcomes and what it will take to achieve those outcomes. To track progress, key performance indicators, including competitive performance metrics to reach these targets, must be determined. But how do you determine benchmarks and which data points require measuring? And, more importantly for startups, how can you measure and track these metrics consistently to ensure targets are being reached on a limited budget?
The difference between metrics, measurements and benchmarks
