Three good and three bad reasons to hire a PR agency
By Linda Forrest
Over the past few weeks, news stories about PR have reinforced what constitutes good reasons to hire a PR agency, as well as bad ones. Why should you, or should you not, engage with a PR agency?
Good reasons to hire a PR agency
1. PR agencies are the first resource journalists turn to when researching a story.
In its post, “Survey says … PR firms (still) the No. 1 source for journalists,” Ragan’s PR Daily blogs about the results of a recent journalist survey conducted by Oriella PR Network:
The No. 1 resource that journalists in this study are using for sourcing was PR agencies, with a whopping 62 percent.
As for the first port of call when researching a news or feature story? PR again! Nearly 22 percent of respondents say their initial stop is a press release.
