Do you have the sound bites to drive your business?
As part of our ongoing series examining the ecosystem necessary to bring technology to market, we asked Carleton University’s Tony Bailetti to share his thoughts on regional economic development and common pitfalls startup technology companies can avoid. This is the first of his commentaries and we welcome your feedback.
By Tony Bailetti
When bringing technology to market, a supplier typically produces a set of sound bites in order to feature and describe how its products and services benefit potential customers, partners and investors. A sound bite is a very short piece of information considered to be an important feature the supplier wishes current and potential stakeholders to remember. Sound bites also serve as points of emphasis in a supplier’s message to individuals and organizations in the business ecosystem in which the company operates.
The marketing collateral of 12 local technology companies distributed over the last four months was examined and it is evident that the quality of sound bites needs significant improvement. A technology company that is serious about commercializing its products and services needs to produce a set of high-quality sound bites.
