Where’s your next VP of sales or marketing coming from?
By Francis Moran
It has been a common lament of technology companies in Canada that this country lacks high-quality sales and marketing talent, driving CEOs to source their c-level executives from south of the border. The most common refrain is that they are looking for someone who has “been there, done that,” and such folks are simply not lying thick on the ground in these parts.
I’m pretty sure I don’t buy into the underlying proposition but let’s assume for the moment that it has merit. I certainly wouldn’t argue that you would want to de-risk your go-to-market and sales strategies by hiring folks who can demonstrate they have the ability to build and drive world-class sales and marketing organizations playing in your target market. While I do think such folks can be found up here in the frozen north, the bigger criticism I have with CEOs who go head-hunting for talent down south is that they perpetuate a chicken-and-egg situation that ultimately plays against them.
