How to become an investor magnet
As part of our ongoing series examining the ecosystem necessary to bring technology to market, we asked investment coach Martin Soorjoo to share his thoughts on how startups can overcome the challenges of securing early-stage financing. This is the first of his commentaries and we welcome your comments.
By Martin Soorjoo
This is the true story of “Ryan” (not his real name), a serial entrepreneur with no qualifications and a very limited understanding of financials or launching a startup. Ryan, however, is an entrepreneur with a deep understanding of people, who consistently and easily raises hundreds of thousands of dollars from savvy, experienced investors.
I first came across Ryan six years ago when he approached me to help him create some pitch materials. He explained that he had persuaded two investors (both bankers) to invest $500,000 in his IDEA (no prototype, company or team) but that one of the investors had asked to see details of his business model and financial projections.
Initially, I was skeptical as to whether the potential investors had, in fact, actually committed or had simply expressed an interest in learning more about Ryan’s idea.
Sensing my skepticism, Ryan called one of the bankers on his cell phone, explained that I was helping him put together the information that had been requested and asked the banker to confirm for me that he was investing. Sure enough, banker X confirmed that both he and banker Y were investing but would appreciate understanding a bit more detail. About a month later, Ryan received the investment.
