It’s a fact: content marketing drives B2B sales leads
By Linda Forrest
Like many B2B companies, we ourselves have been working hard to fill our sales pipeline in recent weeks and months. I was encouraged to see some statistics reported on eMarketer that validated not only our approach to seeking prospects for ourselves (one tactic being this very blog), but also the content marketing approach that we follow for our clients – whether we’re conducting media relations, analyst relations or community management for them.
The tie that binds those offerings together is content. We develop appropriate content that is then pushed out to the audience over a variety of channels, matching content to the audience through the audience’s preferred delivery channel. It’s the goal of our marketing PR agency to help our clients sell more of their stuff; to see content marketing validated as an effective means of doing just that bolsters the business case for our services.
