Champions in the media and analyst communities
By Linda Forrest
My colleagues have been writing about the role of champions in bringing technology to market, examining the role internal and external champions play in determining the market success of your product. I’d like to examine a subset of the external group: media and analysts. What role can these influencers play in championing your burgeoning technology?
Let’s look first at a few of the ways the media can champion your product or company.
Being covered by the media
