Help reduce web garbage by committing to a social media content strategy
By Alexandra Reid
Engaging content is integral to the success of your overall social media effort. It has the potential to be the lifeblood of your business’s digital persona, which motivates your audience to engage with you. It can embody your mission, positioning and approach and humanize your business by giving it a voice.
But so many businesses screw it up. Every day, I view the endless churn of useless, spammy and lifeless content, panning, as if looking for gold, through the trickles of mindless blabbering for content worth mentioning. LinkedIn is full of this rubbish now, as is Twitter, and it seems this mass of tired words continues to grow and congeal into an enormous mound of wasted time and energy.
