Best practices for rebranding using social media: Company name changes
By Alexandra Reid
Rebranding using social media is a new and fascinating subject. Part of my job is to keep on top of the latest social media best practices, but after an extensive amount of research, I’ve found that there is very little comprehensive and applicable content offered on the subject of social media rebranding.
To help our clients and others currently going through this process, I’ve decided to share all of the information I have gathered on the subject, which includes how to change a company’s name, image and “voice” across accounts and how to spread the word of the change using the “big three,” Facebook, Twitter and LinkedIn. This is part one of a three-part series and will cover company name changes. Over the next two weeks, I will explain how to reflect and support your rebranding by changing your image and voice through social media.
