Reference customers add credibility to your PR program
By Linda Forrest
On this blog, we’ve written quite a bit about the PR value of reference customers and how to groom them. What we haven’t yet explored is how your PR team works with the balance of your team to cultivate that reference and ultimately exploit it to the highest degree within your PR program. This post aims to do just that.
How does your PR team know which customers to approach to be a reference?
