Best practices for rebranding using social media: Changing a company image
By Alexandra Reid
This is part two of my three-part series on tactical methods companies can use to carry out rebranding across multiple social media accounts. Last week, I discussed common pitfalls companies face during the process of changing their names on Facebook, LinkedIn and Twitter and how to overcome them. Today, I’ll focus on the steps required to change your company’s image across these social media channels, as well as YouTube and blogs.
It should be noted that rebranding is far more than just a change in visual identity and must be regarded as part of an overall strategy. If a brand has lost its relevance, changing its image will not fix its problems. You can put lipstick on a pig, but it won’t hide the fact that it’s still a pig. If this is the case, the company must reevaluate its answers to those core marketing questions about relevance, uniqueness, value, positioning and why people should care.
