Rebranding using social media: Changing your company’s voice
By Alexandra Reid
This is the last installment of my three-part series on tactical methods companies can use to carry out rebranding across multiple social media accounts. In the last two weeks, I have discussed common pitfalls companies face during the process of changing their names and images on a variety of social channels, including Facebook, LinkedIn, Twitter, YouTube and blogs and how to overcome them. Today, I’ll focus on how to change your company’s social media voice during the rebranding process, and how to know if changing your voice is even necessary.
A strong social media company voice
In our every day social interactions, many of us naturally seek out others who are centered and grounded. These qualities are expressed through consistency and stability of personality and are integral to maintaining healthy, long-term relationships, whether they are personal or business.
