Your customers aren’t werewolves; stop looking for a marketing silver bullet
By Francis Moran
Very often when we’re pitching a new piece of business, the prospect starts to wonder out loud about whether everything that could be done for them on the marketing front is being done. It’s not an unreasonable line of inquiry.
Far too often, however, that line of inquiry leads to a terribly silly question being asked: “What’s the one thing we could be doing that we’re not doing that’s going to turn everything around?”
Marketing professionals working inside companies tell me they regularly hear the same thing from their executives.
In short, these people are wondering if there’s a marketing silver bullet.
