How to write content for the social web
By Alexandra Reid
Social media has transformed the way we communicate online, but creating content for the social web does not require a revolution in the way that we have traditionally produced content. News value and proper writing style still apply; what has changed is the environment, which provides us with new tools that require a more conversational approach and faster pace to producing content.
New media still favours content that is newsworthy and concise. The core components of newsworthy content a hundred years ago maintain relevancy in today’s social web, which are timing, proximity, significance, prominence and humanity. The same rules for good writing are also valued today. Brevity is still regarded by many as the soul of wit. Grammar, spelling and proper sentence style are still integral to demonstrating professionalism and authority.
