How B2B entrepreneurs can establish and access thought leadership using social media
By Alexandra Reid
I have discussed thought leadership here before, but never laid out just how important it is and the critical social media steps entrepreneurs can take to establish themselves as, and tap into the minds of, thought leaders in their industries.
In a study conducted for The Society for New Communications Research called New Symbiosis of Professional Networks, 44 percent of respondents said the primary reason they visit online networks and communities is to access thought leadership and information they couldn’t get elsewhere, while 43 percent said the primary reason is to showcase themselves or their companies.
