Meet Screenreach Interactive
This is the first article in a continuing monthly series that will chronicle the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.
By Francis Moran and Leo Valiquette
We first encountered Screenreach Interactive and its founder, Paul Rawlings, several months ago when we featured Jon Bradford, the man behind U.K. startup accelerators The Difference Engine and Springboard.
Rawlings and Screenreach completed the first cycle of The Difference Engine’s 13-week program in 2010. When we asked Bradford for an example of a successful graduate from that program, he was quick to sing Rawlings’ praises.
“He was not proprietary about his ideas, he was very open to new suggestions, new directions and wasn’t wedded to, ‘Look, this is what I’m doing and I’m not going to listen to anybody else,’” Bradford said.
“I think having an open mind, being able to listen, to react in a positive fashion was probably the making of him. He was also not very selfish about bringing in other team members, making sure he had a good team around him beyond the program itself. One of his mentors (Sam Morton, pictured right in the photo below with Rawlings) became one of his members of staff.”
