High-fidelity PR requires open communication between agency & client
By Linda Forrest
This one goes out to R.E.M., a band whose breakup last week reminded me of their full discography, including New Adventures in Hi-Fi, hence the focus of this post.
Wikipedia describes high fidelity as follows:
high fidelity—or hi-fi—reproduction is a term used by home stereo listeners and home audio enthusiasts (audiophiles) to refer to high-quality reproduction of sound or images, to distinguish it from the poorer quality sound produced by inexpensive audio equipment. Ideally, high-fidelity equipment has minimal amounts of noise and distortion and an accurate frequency response.
The best PR is high-fidelity PR. PR practitioners act as the conduit through which the marketplace receives our clients’ messages. In order to achieve the most accurate, worthwhile coverage that supports our clients’ overall communications objectives, the process itself needs to be as friction free as possible. But, in some cases, that’s easier said than done.
