The integral role of social media champions
By Alexandra Reid
We have used the term “champion” many times on this blog to describe those risk-inclined individuals who become the essential drivers of progressive change within the commercialization ecosystem. Champions can wear many hats. We have described them as mentors, investors and, perhaps most importantly, advocates who take that leap of faith and make doors open at that critical juncture to snatch success from the jaws of failure.
In the process of creating and executing a social media marketing strategy to help bring technology to market, champions fall into two distinct categories:
- External champions of your technology who can be found, engaged and developed through social media.
- Internal champions of social media who advocate new tools and embrace enterprising tactics that allow their businesses to successfully compete within the social space.
