When a product fails miserably, why is the customer blamed?
By Francis Moran
When a product fails miserably in the marketplace, why is the customer blamed for not wanting to buy it?
Hang on, you say; that doesn’t happen, does it? Well, it did, and in spades, just last week.
Three well-established brands competed openly for the custom of a large pool of potential buyers. Their marketing campaigns used every media format available — television, radio, billboards and other outdoor, print, social media, telemarketing, direct mail, media relations, events and much, much more. Key spokespersons and local brand representatives travelled constantly throughout the marketplace bringing brand messaging directly to potential buyers. There has never been, perhaps, a more intensive, expensive and well-coordinated an effort to woo customers than was exhibited by these three brands.
