Telling the right story to drive customer acquisition
This is the second article in a continuing monthly series that will chronicle the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.
By Francis Moran and Leo Valiquette
When we caught up with Screenreach Interactive founder and CEO Paul Rawlings last week, he was in the midst of packing for a trip to New York, where he was booked as a panellist for the Digital Signage Investor Conference.
Digital signage, a so-called form of “out-of-home advertising,” delivers video content, advertisements and messages to specific locations at specific times on static or touch screens, often in combination with movement detection and image capture technology. According to one recent industry forecast, the market is growing at a compound annual rate of 40 percent, with 22 million digital signs expected to be deployed world-wide by 2015.
For Screenreach, it’s an industry ripe for the Screach app.
