PR frights and hauntings
By Linda Forrest
In honour of Halloween, this post is a round-up of the frightful ways that PR can scare away prospects and editors and how bad PR haunts those who neglect to adhere to best practices. Boo!
Frightfully bad PR practices
Last month, I wrote a whole post about bad publicity, but it’s worth scaring you silly again with the key points. At this very moment, there are PR practitioners who can’t write, can’t pitch, who are selling short your opportunity to tell your story, offering all strategy with no implementation or implementing a spray-and-pray program without any strategy to back it up. Frightening, isn’t it?
