How stale is your contact list?
This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from February, 2009. We welcome your feedback.
By Leo Valiquette
There is no question that we PR types are often taken to task for blitzing the world with news of little relevance or importance or, at least, for failing to ensure that the news is relevant and important to the hapless targets in range of our scatter guns.
In an ongoing series of posts chronicling his study of the pitches that flood his inbox, research analyst Josh Bernoff has been examining why three quarters of the PR email he receives is irrelevant. He makes the point of saying, “I really like working with PR people, I just don’t like all of their tactics.” After working for 14 years as an analyst and being barraged by tens of thousands of emails during that time, he believes his exercise in navel-gazing is well justified.
