October roundup: What does it take to get technology to market?
Thank you for being with us for the ninth month of our new blog. In case you missed them, here is a recap of our posts from October.
Moving forward with our two new series, Technology Marketing 101, and A Startup’s Story, we uncovered how startup BlueArc managed to move past the “wow” factor of its technology to achieve market penetration, explored the fine art of the business hustle and how it helped CommentAir Technologies bootstrap its way to market, explained how telling the right story helped Screenreach drive customer acquisition, and introduced a new startup, Genevolve Vision Diagnostics.
Beyond our series, we further investigated the roles of the IP Co-ordinator and social media champion, shared more best practices on PR and marketing and examined how the brain reacts to technology, among other subjects. And of course, we also paid our respects to the Pitch Innovator Steve Jobs. We welcome your feedback.
