The value of shooting the breeze
This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from January, 2009. We welcome your feedback.
By Danny Sullivan
At inmedia, we frequently position ourselves against those whose perspective is that PR is “all about relationships.” And, while I wholeheartedly stand by our mantra that it is the ability to convey a story and not the relationship that dictates PR success, it cannot be denied that relationships are still important. They are even more relevant from the perspective of a PR firm’s clients than for the PR firm itself. PR firms come and go but, assuming a company sticks around, its relationship with its target media will last forever.
This week, one of my clients traveled to New York to meet face to face with a group of editors from a key trade publication that covers his company’s market. Was this meeting at the request of the editors? No, we brokered it from our end. Was it for an article they were working on? No. So why was this meeting happening? Simple. It was for the relationship.
