Whetting your appetite for Social Media Breakfast Ottawa with Sean MacPhedran
By Alexandra Reid
If you’re interested in how the changing media landscape and consumer behaviour are impacting the future of advertising, the upcoming Social Media Breakfast Ottawa presentation featuring Sean MacPhedran is for you.
MacPhedran’s passion lies at the intersection of advertising and entertainment, but he also admits he’s a bit of a sci-fi geek, too. As both director of creative strategy at Fuel Industries and general manager for the Tomorrow Awards, MacPhedran is an expert on how advertising influences and is influenced by the consumer, and how understanding this symbiotic relationship can help advertisers reach consumers as their consumption behaviours change along with evolving technologies.
