The Canadian response to PRSA’s #PRDefined initiative
By Linda Forrest
In my post on the subject of the PRSA initiative to create a new definition for PR, I likened the task to that of herding cats – ultimately futile.
But others closer to home have engaged in this exercise in the past, ending up with what they consider to be a successful outcome. Back in 2007, driven by the Canadian national PR association, the Canadian Public Relations Society (CPRS), a committee of PR experts endeavoured to develop a new north-of-the-49th-parallel definition. This was a collaborative research project that resulted in the adoption of their proposed definition by the CPRS:
