Important points B2B businesses should consider before launching a Facebook brand page
By Alexandra Reid
Francis Moran and Associates now has a branded page on Facebook. As the community manager here and a social media professional, I’m delighted. But I think it’s important to explain why we took so long to decide that this was a good idea, in case any of you are also humming and hawing about allocating resources to support activity on this platform.
The value of Facebook to B2B businesses has been debated for some time. While the platform was launched in 2004, it didn’t gain major traction among businesses until 2009, and even then it was considered to be primarily a B2C channel. Only until recently has it become more or less conclusive among social media professionals that Facebook can also be an extremely powerful B2B channel.
