Have you got the write stuff?
By Linda Forrest
To be an effective modern marketer, one must be an adept communicator. In the modern world, one where electronic communications are at the fore of our personal and professional lives, that includes a lot of written communication. With the rise of social media, users have many more opportunities to write, whether it’s in 140-character bursts on Twitter or lengthy missives on a blog. While some bemoan that the space constraints of text messages or Tweets are ruining the English language, and dooming younger generations to being unable to string words together in a cohesive fashion, others disagree; the jury remains out on the matter.
Given the increased frequency with which modern communicators must pick up their digital pens and turn out prose, how can they keep their proverbial saws sharp? To what resources can they turn to improve their vocabularies, and improve their writing abilities?
