The prime minister is calling: Are you prepared for success?
This is the next commentary from guest blogger John Craig, a veteran of commercializing mobile technologies. We welcome your feedback.
By John Craig
Obtaining a lighthouse customer is a critical first step in starting a business. It establishes your credibility as a seller, and creates a repeatable case study that captures the needs of your target market. The follow-on step is differentiating your business relative to the competition. Having something that others cannot easily duplicate or manufacture is critical to establishing a secure beachhead in your chosen market.
Sales may now be the least of your concerns. What may now undo you is your own marketing prowess. Your reputation is now dependant on how you execute on your next contract, and there are a number of key factors that hopefully you have prepared for.
