The camel’s nose marketing strategy
By Francis Moran
There’s an old Bedouin metaphor I love that says you should never let a camel get his nose inside your tent. The metaphor alludes to the reality that many small, seemingly harmless situations ought to be prevented whilst it is still easy to do so for fear they become very large and unwieldy situations. For wherever the camel’s nose goes, the camel is sure to follow and, once completely inside your tent, is an awful lot harder to dislodge.
For small technology companies whose product supplants larger and more established competitors, however, a camel’s nose strategy can be highly effective. Let me give you an example of what I mean.
