The #1 rule for blog content SEO: Write for your readers
By Alexandra Reid
Blogs are widely known for their SEO-driving potential because they are comprised of content, which is what search engines use to locate and index results. With Google’s Panda update, content has taken centre stage and businesses that post quality material frequently have the best chances of being noticed when their audiences search for relevant terms.
In fact, as reported by Brafton via Search Engine Land, 92 percent of marketers say that content creation is either “very effective” or “somewhat effective” for SEO, and 57 percent of marketers have said that they have acquired new customers from their blogs. On the flip side, 60 percent of business decision-makers say branded content helps them make better purchasing decisions.
I’ve read a ton of information on how to optimize content for search engines, and the vast majority of it can be boiled down into one fundamental rule: write content for your readers, not search engines.
