A timely post about succession planning in PR
By Linda Forrest
In the modern age of wikis and intranets, there’s no excuse for your PR program to fall apart when there’s a change in personnel.
Here are some top considerations for when your account director leaves and what succession plans should be in place to prevent all the tangible and intangible data associated with managing your PR program from walking out the door when you change account teams or even agencies.
