Yeah, I am trying to get a product to market
By Leo Valiquette
For 12 years I have worked as a business journalist and marketing and public relations professional. In these roles I have engaged with a horde of entrepreneurs, executives, investors and other ink-stained wretches who would rather write about corporate stars than movie stars.
I could write a book or two from what I have learned about what it takes to get a product to market and succeed as an entrepreneur. But attempting to do such a thing without having actually lived that roller coaster ride for myself seems like presumption of the worst kind.
On the other hand, I have been tinkering away for decades on a variety of ideas that I thought could have commercial potential. They’ve kept me up at night. They’ve led me to beg off on Sunday dinners with the in-laws. They have even led me to take a personal health day or two back when I had a J.O.B.
