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The keys to delivering a killer pitch

By Martin Soorjoo

This is a guest post from investment coach Martin Soorjoo. We welcome your comments.

By failing to prepare, you are preparing to fail

– Benjamin Franklin

There are three undisputed truths:

  1. Delivering a winning pitch will often determine the survival and success of a business.
  2. People create their best work when they have time, space, and silence.
  3. Proper rehearsal is critical to delivering a professional, persuasive performance.

Yet despite these truths, most sales and investor pitch preparation takes place at the 11th hour, amid constant distraction and noise with minimal, if any, rehearsal. It’s a small wonder that most pitches are weak and ineffective and consequently fail.

The first draft of anything is shit.

– Ernest Hemingway

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