The complete guide to optimizing new Facebook brand pages for your social media marketing strategy
By Alexandra Reid
Facebook has announced that it will roll out new brand pages on March 30. However, businesses and organizations already active on Facebook can take the tour and publish their new pages now. This presents an opportunity for social media marketers to prepare content for new pages according to new features and specifications prior to the mandatory upgrade.
The layout of Facebookâs new pages is different from the current one in a number of ways and page users who have not prepared their content for the new format may see their once beautiful pages butchered. Please do yourself a favour and take the necessary steps outlined in this post to ensure your page and content strategy are perfect before the deadline. If you need a kick in the butt to get you moving, turn on your preview for the new page design by clicking the green button at the top of your page to see the horror of what an ill-prepared page looks like.
