Outsourced community management: Agency to B2B social media communications strategy
By Alexandra Reid
Outsourcing community management is a cost-effective way for companies to run successful social media programs even if they don’t have the internal social media resources to support such activities on their own.
Sometimes a company’s marketing department is in the midst of developing internal resources and engages with a third-party community manager to provide strategic and practical guidance to help them get their footing before taking over social media activities later on.
Other times, a company is too small or new to have its own marketing department, but realizes the benefits of social media as a relatively inexpensive marketing program. It hires an experienced, external community manager to run its program, saving the cost-heavy training and trial-and-error activities required to learn the platforms on its own.
Here at Francis Moran and Associates, I am responsible for developing social media strategies and also, if clients require, carrying out those strategies on their behalf. I’ve done this for large enterprises based right here in Ottawa as well as tiny startups located as far away as the U.K. Regardless of how much space there is between agency and client, the processes required to carry out successful outsourced social media activities are the same.
