Great articles roundup: In the media spotlight, strategic thinking, patents, value propositions and marketing technology
By Alexandra Reid
As a regular weekly feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Globe and Mail, Phil Marks, Fast Company, Startup North and GigaOm.
How to get the media spotlight to shine on your business
As much as startups and entrepreneurs rely on social media to spread the word about their businesses and products, it is still surprising how much they covet coverage from traditional media and blogs. This article shares valuable advice for startups seeking that kind of attention.

