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Great articles roundup: KPIs, avoiding founder failure, email attachments, social media, SWOT & startup customer acquisition

By Alexandra Reid

As a regular weekly feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Telegraph, On Startups, eMarketer, Guardian, Inc., and Startup North.

The difference between a failed business and a successful one, in five key numbers

As author Alexis Dormandy explains, KPIs are supposed to measure the most important things in a business. They are useful for getting a whole business focused on delivering the really important things. However, KPIs have now become horrendously misused to include just about any number anyone in senior management cares about, someone in finance can measure, or someone in the middle just finds interesting. This post cuts through the noise and shares five vital KPIs that every business should understand, measure, and manage.

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Will the SR&ED tax credit changes have a meaningful impact?

By Terry Lavineway

The Scientific Research and Experimental Development (SR&ED) program was one of the long-anticipated and highly debated areas expected to be addressed in the 2012 Federal budget. Politically, the government needed to show they were listening to their taxpayers over the last number of years given the amount of consultations, the amount of press and discussion about the SR&ED program and certainly “Innovation Canada: A Call to Action,” also known as the Jenkins Report.

The biggest change introduced relates to the tax credit rate available to SR&ED claimants that are not Canadian Controlled Private Corporations (CCPCs). The tax credit rate for non-CCPCs will decrease from 20 percent to 15 percent. This is a significant reduction. The government’s view is that the reduction of the corporate income tax rate since 2007 along with the corporate tax restructuring of non-CCPCs has resulted in growing pools of unused tax credits; these corporations are not generating enough taxable income in Canada to make use of all the SR&ED investment tax credits that they are generating. Therefore, the government reasons that they can reduce the rate from 20 percent to 15 percent without much impact. While this may be true in many cases, there are definitely large taxpayers in Canada that will be significantly impacted by this reduction.  Only time will tell how this change will impact the amount of R&D performed in Canada by multinational corporations or even medium-sized corporations that do not qualify for the CCPC enhanced rate.

The other changes proposed are categorized as:

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