How to municipimp your municipality
By Alexandra Reid
Introduced at Social Media Breakfast as the guy Klout calls an “authority on shoes,” Ottawa Tourism’s director of digital marketing, Nick Iannitti, is attempting to do what my fellow Ottawans might consider the impossible: change the perception that our beloved city is “safe and boring.”
As you may have guessed, he is employing the powers of digital marketing to influence potential tourists to come to the city. Mainly, he is aligning social media with a creative content marketing strategy to promote Ottawa as a destination and to encourage people to book vacations through the Ottawa Tourism website.
According to Iannitti, a city like Ottawa should be regarded as a very large brand with something to offer everybody. In Ottawa specifically, there are three broad categories of potential tourists:
