Great articles roundup: patenting, startup lessons, and finding the right B2B marketing mix and best marketing hires
By Alexandra Reid
As a regular weekly feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are TechCrunch, Fast Company, Forbes, ReadWriteWeb and MarketingProfs.
Why startups should pay attention to skyrocketing patent prices
As large companies increasingly look to protect their revenue streams through IP risk mitigation, startups with strong patent holdings will become increasingly valuable because they provide an opportunity to remove dual potential threats to the potential acquirer’s revenue stream — as a competitor and as a patent threat. Author Leonid Kravets explains that startups that are able to position themselves as part of an acquirer’s IP risk-mitigation strategy make themselves more attractive targets for acquisition.
