Anything they can do you can do better: Competing in social media
By Alexandra Reid
I shamelessly adapted the title of this post based on the original Fast Company article, Anything they can do you can do better, which explained that when it comes to designing new products, companies must aim to build them better than their competitors.
On the surface, this advice seems obvious. But it becomes more complex when you consider how fine the line really is that separates a pioneer and a “me too,” and what it takes to differentiate and improve your product enough for people to take notice.
